It was just a few days ago where a news article came out stating that a lot of farmers from Cameron Highlands had to dump tons and tons of fresh vegetable because they were unable to deliver it to the cities. This was mainly because of the Malaysian Movement Control Order (MCO) as moving within states has been restricted.
It wasn’t only the fresh vegetables that was effected, however it was also fish and meat as most of these items were brought in from other states into the city.
After seeing the news, LAZADA which is one of the largest online eCommerce stores in Malaysia step in to connect these farmers / fishermen and also meat vendors directly to the consumer.
LAZADA had both the logistic capabilities and also the reach to a large part of the consumers in Malaysia as its been around for a number of years now.
I was truly impressed by the speed on how fast LAZADA managed to get these stores up and running. In less then 1 week, the stores opened up today. Instead of selling each vegetable individually, LAZADA has also created “pakages” like if you wanted to cook Prawn Noodles, you could just buy a pack with all the required ingredients.
Even the stores were up for the fisherman. However for now, you could only buy a box filled with fresh seafood at a very reasonable price. Even though the deliveries would take a few days however it was assured that it would be fresh !
You could even start getting fresh meat from the marketplace on LAZADA which i guess it just gave the hypermarket a huge competition.
I was checking out the prices on all the items which are on LAZADA fresh markets, then comparing it to the hypermarkets. It surely is competitive and some are even cheaper. The big plus point is that its delivered to your doorsteps.
I would guess that by the time things start getting back to normal and the Movement Control Order is lifted, a large part of the population would be so used on getting their daily needs online therefore the markets and malls would need to really think of new ways to get and retain their customers.
Cheers all and have a brilliant day.